The social network management project was launched in 2018 with the aim of helping children at the João Paulo II Educational Centre understand and use social media as a tool of communication seriously and professionally, without exposing them to potentially dangerous situations.
The training was carried out in partnership with Share Social Media thanks to João Marcelo and Luan, who were able to engage the students by teaching them the potential dangers of the internet and, at the same time, illustrating how social media can become a source of income if used cleverly.
The course allowed the kids to get to know and use the different social media, their features and functions. In particular, the students learnt how to take good pictures and to combine them with a content as to make them meaningful.
The two teachers and the students created a sort of “agency” inside the Centre and divided it into areas; every student was responsible for one area and task: content production, monitoring, graphics, institutional relations, etc. In this way, the students understood the processes behind a professional use of social media and began to be responsible for managing the Centre’s social media (Instagram, Facebook, Youtube and Twitter).
In 2019, after completing the training course, students continued managing the social media of the Educational Centre, under the supervision of the computer science professor. Currently the group consists of 18 student who are in charge of the materials they are provided with by the Institution (cameras, smartphones, motion cameras), as well as of all institutional communication through social media; they also deals with recording the events that take place at the Centre, both during the week and at the weekends, such as the Esportivo do Subúrbio Festival.
Julivan Estevam Souza dos Santos
Computer science professor
Get to know the other projects
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After contributing to the construction of the Educational Center at the end of the 90s, AVSI Foundation continues providing its support by remotely taking care of about 150 young students and thus contributing to their future.
A program developed thanks to Mission Bambini Foundation for a healthy diet: balanced menus developed by a nutritionist, evaluation of the nutritional status, nutritional and hygiene information.
A project to raise awareness on environmental protection aimed at children and young adults, with the goal of showing their role as active citizens in the society and in the world.
A physical activity and training course in the early morning, dedicated to the ladies living in the neighbourhood: an extra opportunity to employ the centre for the benefit and well-being of the local community.
The uniforms for the football, handball and basketball teams, provided by a group of Italian supporters, are the symbol of belonging not only to a team, but to an entire experience and a life project.